Gina M Greenwood MBA, R.T.(R)(MR), CRA, FA

Gina Greenwood, MBA has served as the program director of the Center for High Value Imaging (CHVI) since 2025. Previously, she was the senior director of radiology and oversaw strategy related to radiological services across all sites of care at UW Health. Her tenure at UW Health has been spent involved with radiology in different capacities. She came to the University of Wisconsin Hospital and Clinics (UWHC) in 2001, serving as the manager of magnetic resonance imaging (MRI). In April 2008, she began a new position at UWHC as a clinical content facilitator, specifically working with the departments of Lab, Pharmacy and Radiology. In September of 2009, she returned to UWHC Radiology as the Business Operations Manager. This position encompassed a variety of responsibilities that managed both clinical and administrative operations. In 2014, she became the director of radiology, and in 2020 was promoted to senior director of radiology, which she held until 2025.